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Facebook will test Home Screen ads in their Messenger

If you are into online marketing then Facebook is testing their ads on their Facebook messenger.

If you want to reach more customers then you shouldn’t miss this one.

An article by Brenda Stolyar covers what is happening now on Facebook.

FACEBOOK SET TO BEGIN TESTING MESSENGER HOME SCREEN ADS WORLDWIDE

After launching a small test to place ads onto its Messenger app, Facebook revealed the global expansion of the beta on Tuesday. Any advertiser in the world will soon have the option to purchase ads in Messenger and some users will start to see them.

If you want to reach your customers through the app then you can purchase adds sooner or later.

I am so excited to use this feature given the popular use of the messenger.

Here is an article by BI Intelligence about how messaging apps are bigger than social networks.

Messaging apps are now bigger than social networks

Users around the world are logging in to messaging apps to not only chat with friends but also to connect with brands, browse merchandise, and watch content. What were once simple services for exchanging messages, pictures, videos, and GIFs have evolved into expansive ecosystems with their own developers, apps, and APIs.

As you can see, people are using messaging more than social networks. If you can reach your target customers using the app then imagine what advantages you’ll get from it.

If want to know more about its features you can go to this Facebook post by Ted Helwick.

Messenger ads becoming available to advertisers globally

Messenger is dedicated to building new and creative ways to help businesses and developers connect with the more than 1.2 billion people around the world who use the platform every month. Today we’re pleased to announce the global beta expansion of Messenger ads. People already spend time on Messenger interacting and conducting commerce with businesses and brands they love, and now with Messenger ads, they have an opportunity to discover experiences directly on their home tab.

If you’re not excited with this new development then you are missing a lot.

Online marketers will surely use this new ad platform.

Image credit: Kārlis Dambrāns

 



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